About & Services
About Me & What I Do
Strategy Meets Storytelling.
I'm Drain — a media consultant, creative director, photographer, filmmaker, and visual producer with more than a decade of experience working across entertainment, media, brands, and culture.
My work lives at the intersection of creative direction, visual storytelling, production, and cultural strategy.
I've spent years working both in front of and behind the camera — capturing moments, developing ideas, producing content, working with talent, building visual campaigns, and helping brands and media platforms communicate with their audiences.
I don't just create content.
I help figure out what the content should be, why it matters, and how it should connect.
Creative Direction
Ideas Need Direction.
Every great piece of content starts with an idea.
Creative direction is about taking that idea and turning it into something tangible, intentional, and visually compelling.
I work with brands, artists, businesses, and media platforms to develop the creative vision behind a project — from the initial concept through production and final delivery.
That can mean developing a visual concept, defining the look and feel of a campaign, creating shot lists, directing talent, building a production plan, or simply helping bring structure to an idea that exists only in someone's head.
The goal: take an idea and give it a visual language.
Photography and video are at the core of what I do.
As a hybrid visual producer, I work across both mediums to create content that feels authentic, energetic, and purposeful.
From entertainment and live events to brand campaigns, portraits, social content, and behind-the-scenes storytelling, I approach every production with an eye for the moment — while keeping the larger story in mind.
My experience working in fast-moving environments has taught me how to anticipate moments, work with talent, adapt on the fly, and still deliver polished visual content.
One production. Multiple possibilities.
Whether you need a single hero image, a social media content library, event coverage, or a complete photo and video production, I build the shoot around what the content ultimately needs to accomplish.
Photo & Video Production
Capture the Moment. Tell the Story.
Media Consulting
More Than Making Content.
Creating content is one thing.
Knowing what content to create is another.
With years of experience working within entertainment, media, photography, video, social platforms, and brand partnerships, I bring a practical perspective to the way brands and organizations approach their media.
I work with clients to identify opportunities, develop content strategies, improve their visual presence, and build more effective creative workflows.
Sometimes that means helping develop a campaign.
Sometimes it's figuring out how to get more value from an existing content library.
And sometimes it's simply having someone in the room who understands both the creative side and the business side of media.
The objective is simple: make your media work harder.
Culture is constantly evolving.
Music. Entertainment. Sports. Fashion. Social media. Creators. Technology.
The people, personalities, conversations, and moments shaping culture can change overnight.
Working within entertainment and media has given me a front-row perspective on how those worlds intersect — and how brands can authentically participate without forcing themselves into the conversation.
Cultural strategy is about understanding what people are paying attention to, why it matters, and where a brand can legitimately fit into the conversation.
It's not about chasing trends.
It's about understanding the culture behind them.
The goal isn't to simply be seen.It's to have something meaningful to say.
Cultural Strategy
Culture Moves Fast. Stay Connected.
The Common Thread
Whether I'm holding a camera, developing a concept, sitting in a strategy meeting, or directing a production, the objective remains the same:
Create work that means something.
I've built my career around being able to move between the creative, production, and strategic sides of media — and that's what allows me to approach projects differently.
I can help develop the idea.
Concept & campaign development
Visual storytelling
Art & visual direction
Creative treatments & shot lists
I can help build the production.
Production planning
Talent & on-set direction
Hybrid photo + video
Creative workflows
I can capture the content.
Photography & video production
Brand, artist & event coverage
Portraits & editorials
Interviews, BTS & documentary
I can help shape the story.
Video editing & photo retouching
Brand positioning
Cultural relevance & trends
Audience & community
And I can help determine what happens with that content once it's created.
Media & content strategy
Social media strategy
Content audits & repurposing
Partnerships & brand integration
That's Drainflix.
Let's Create Something.
Have a project, campaign, idea, or story that needs to come to life? Let's talk.